THE FUTURE IS HERE

As we transition our agronomy efforts to the NuWay Agronomy brand under NuWay-K&H Cooperative, our focus remains the same. Our goal with regard to ag technology innovation is to be able to identify, evaluate, select and integrate emerging technologies into our grower base faster than our competitors, thus giving our growers a competitive advantage in the marketplace. With all of the new opportunities out there, clearly the key to success and long-term grower adoption is to be able to accurately identify which products and services will make it through the “start-up” phase and provide a long-term solution or improvement to methods we use today. Working with a select group of customers using controlled evaluation methods, we are able to look at multiple opportunities each growing season in order to determine which future technologies have potential staying power. We want to prove effectiveness of a product to ourselves first, before we introduce it to our entire customer base. This method gives us a much higher success rate with regard to firstyear integration, and lowers our growers’ risk. Here are just a few of the companies and potential technologies we are evaluating in 2019: